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	<title>Purposeful Marketing</title>
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	<description>A Passion for Strategic Planning &#38; Marketing Communications</description>
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		<title>Have You Figured Out Twitter Yet&#8230; Or Is It Just Me?</title>
		<link>http://scollinsconsult.com/blog/marketing/have-your-figured-out-twitter-yet-or-is-it-just-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=have-your-figured-out-twitter-yet-or-is-it-just-me</link>
		<comments>http://scollinsconsult.com/blog/marketing/have-your-figured-out-twitter-yet-or-is-it-just-me/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 15:56:48 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scollinsconsult.com/blog/?p=216</guid>
		<description><![CDATA[I was watching David Letterman last week and Julia Louis-Dreyfus was his guest. (She&#8217;s great, by the way!)  They were talking about their kids and she mentioned that her teenagers basically think she&#8217;s pretty lame.  Don&#8217;t they all? Julia&#8217;s son thought she should be tweeting so in her inimitable way, she described her experience of [...]]]></description>
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		<title>Ah, What a Feeling!</title>
		<link>http://scollinsconsult.com/blog/consultant/ah-what-a-feeling/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ah-what-a-feeling</link>
		<comments>http://scollinsconsult.com/blog/consultant/ah-what-a-feeling/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 18:11:18 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://scollinsconsult.com/blog/?p=202</guid>
		<description><![CDATA[As marketers, we&#8217;re excitable!  Enthusiastic!  And very proud!  And on this day, at this moment, I&#8217;m thrilled!!! One of my clients, Performance Enhancement Incentives just launched its new website.  The awesome team delivered a powerful design (thanks Steve Graham, Graham Communications) and the right technical platform (thanks, Carol Harkins, Cybergnarus.)  Yours truly will happily take [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Marketing During the Holidays</title>
		<link>http://scollinsconsult.com/blog/consultant/marketing-during-the-holidays/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketing-during-the-holidays</link>
		<comments>http://scollinsconsult.com/blog/consultant/marketing-during-the-holidays/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 17:16:24 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://scollinsconsult.com/blog/?p=192</guid>
		<description><![CDATA[Is anyone really paying attention to marketing during the holidays?  We are barraged with information about 50% off sales, &#8220;Buy One, Get One&#8221; Free offers and &#8220;Free Shipping&#8221; from nearly every page on the Internet to nearly every page of our daily newspaper.  What could possibly be getting through? Depending on your business, now could [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How Do You Demonstrate Your Services?</title>
		<link>http://scollinsconsult.com/blog/consultant/how-do-you-demonstrate-your-services/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-do-you-demonstrate-your-services</link>
		<comments>http://scollinsconsult.com/blog/consultant/how-do-you-demonstrate-your-services/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 20:13:08 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Demonstrate services]]></category>
		<category><![CDATA[target customer]]></category>

		<guid isPermaLink="false">http://scollinsconsult.com/blog/?p=182</guid>
		<description><![CDATA[I had an unusual opportunity recently to go to an Executive Educational Conference in Ireland.  The trip was planned by Performance Enhancement Incentives, a firm out of the Boston area, that specializes in designing strategic incentive travel programs.  I worked with PEI a few years ago to create incentive packages for my sales team.  They [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Value of a Good Coach</title>
		<link>http://scollinsconsult.com/blog/business-coach/the-value-of-a-good-coach/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-value-of-a-good-coach</link>
		<comments>http://scollinsconsult.com/blog/business-coach/the-value-of-a-good-coach/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 17:04:31 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Business Coach]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Organizational Alignment]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://scollinsconsult.wordpress.com/?p=171</guid>
		<description><![CDATA[Hello World.  It&#8217;s been a very long winter, as I&#8217;m sure you know.  Sometimes the best thing to do is just go with it and not try to fight the ennui (heard Jon Stewart use that word last night&#8230; great word!) that can set in.  But the struggling spring weather and a new coach are [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>A Cardinal Sin!</title>
		<link>http://scollinsconsult.com/blog/consultant/a-cardinal-sin/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-cardinal-sin</link>
		<comments>http://scollinsconsult.com/blog/consultant/a-cardinal-sin/#comments</comments>
		<pubDate>Sun, 31 Oct 2010 17:19:43 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Organizational Alignment]]></category>
		<category><![CDATA[Transition Network]]></category>

		<guid isPermaLink="false">http://scollinsconsult.wordpress.com/?p=161</guid>
		<description><![CDATA[I&#8217;ve committed a cardinal sin when it comes to blogging!  I haven&#8217;t been here since April and it certainly looks like I don&#8217;t practice what I preach. Good marketing is consistent, we all agree.  The challenge, especially when you&#8217;re a small business or a sole proprietor, like myself, is to balance all the aspects of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook = Twitter&#8230; Is This a Good Thing?</title>
		<link>http://scollinsconsult.com/blog/marketing/facebook-twitter-is-this-a-good-thing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=facebook-twitter-is-this-a-good-thing</link>
		<comments>http://scollinsconsult.com/blog/marketing/facebook-twitter-is-this-a-good-thing/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 17:01:28 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://scollinsconsult.wordpress.com/?p=143</guid>
		<description><![CDATA[Like many others out here on the Internet, I make good use of some of the most popular social media tools.  Through my Twitter account I have learned a lot from the smart people I follow there.  I have a LinkedIn profile which helps me stay in touch with all the people I&#8217;ve met in business that I couldn&#8217;t [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media &#8211; To Outsource or Not to Outsource&#8230; That is a Question.</title>
		<link>http://scollinsconsult.com/blog/marketing/social-media-to-outsource-or-not-to-outsource-that-is-a-question/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-to-outsource-or-not-to-outsource-that-is-a-question</link>
		<comments>http://scollinsconsult.com/blog/marketing/social-media-to-outsource-or-not-to-outsource-that-is-a-question/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 16:13:33 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://scollinsconsult.wordpress.com/?p=138</guid>
		<description><![CDATA[A great question on LinkedIn from Valeria Maltoni&#8230; Should companies outsource social media? Why/why not?  All those in favor, would you outsource to a digital, PR, or branding agency? Not surprising, many of the answers were &#8220;depends on&#8221; and not straight &#8220;yes&#8221; or &#8220;no&#8221;.   There were some great answers provided and I agree with many of [...]]]></description>
		<wfw:commentRss>http://scollinsconsult.com/blog/marketing/social-media-to-outsource-or-not-to-outsource-that-is-a-question/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lessons Learned &#8211; Part II</title>
		<link>http://scollinsconsult.com/blog/consultant/lessons-learned-part-ii/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lessons-learned-part-ii</link>
		<comments>http://scollinsconsult.com/blog/consultant/lessons-learned-part-ii/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:31:05 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Consultant]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Homebuilding]]></category>
		<category><![CDATA[Industry Organizations]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Transition Network]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scollinsconsult.wordpress.com/?p=104</guid>
		<description><![CDATA[Networking!  Did you guess it? The #1 way to get business is to know people and for them to know you.  I can’t think of a more simple truth.  But how many of us barrel through our weeks, months, even years and never think about “what if?”  Given the economic reality of the past few [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Consultant&#8217;s Adventure: Lessons Learned &#8211; Part I</title>
		<link>http://scollinsconsult.com/blog/marketing/lessons-learned-part-i/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lessons-learned-part-i</link>
		<comments>http://scollinsconsult.com/blog/marketing/lessons-learned-part-i/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:56:51 +0000</pubDate>
		<dc:creator>Susan Collins</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://scollinsconsult.wordpress.com/?p=77</guid>
		<description><![CDATA[When I left corporate America more than two years ago for the dream of a more balanced, fulfilled and less stressful life, I thought I carried with me all the experience, drive and status that I would need to do whatever came next.  I didn’t have a plan or a vision.  I didn’t have a [...]]]></description>
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		<slash:comments>0</slash:comments>
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