by Susan Collins on April 24, 2012
I was watching David Letterman last week and Julia Louis-Dreyfus was his guest. (She’s great, by the way!) They were talking about their kids and she mentioned that her teenagers basically think she’s pretty lame. Don’t they all?
Julia’s son thought she should be tweeting so in her inimitable way, she described her experience of Twitter. The conversation went like this:
Julia described Twitter this way: It’s as if “you were to walk into a room filled with thousands of people who were shouting out random thoughts at you simultaneously.”
To which Dave responded, “And in a room of a thousand people, perhaps there is one or two people worth listening to. How do you then determine out of that thousand who you really need to connect with because there may be something of import being transmitted.”
Julia then asked, “What’s your answer?” And Dave said, “I don’t have an answer!”
So there you have it. That’s Twitter and no matter how many webinars I sit through or how many searches I perform to find the 1 or 2 people I need to connect with, for me it’s still a room with thousands of people shouting and no one listening.
What do you think?
Watch the video if you relate…
by Susan Collins on April 19, 2012
As marketers, we’re excitable! Enthusiastic! And very proud! And on this day, at this moment, I’m thrilled!!!
One of my clients, Performance Enhancement Incentives just launched its new website. The awesome team delivered a powerful design (thanks Steve Graham, Graham Communications) and the right technical platform (thanks, Carol Harkins, Cybergnarus.) Yours truly will happily take credit for the writing and coordination of the project.
The new site features a terrific resource page containing articles and case studies on matters relating to the incentive program industry. These will provide information to companies interested in employee engagement, return on investment, planning effective meetings and travel programs and corporate social responsibility. We expanded the services page to not only showcase the expertise of PEI but also explain why each service is important to designing and delivering an effective incentive.
The piece de resistance (you’ll have to imagine the french accent…) will be the blogging by Colin Higgins and Carolyn Hoffman. They each bring a different perspective to their business and together deliver the perfect combination of work and fun. But don’t assume which of them provides the work and which the fun. I can tell you from personal experience, they both deliver both in abundance!
Take a look and let me know what you think! Visit www.peincentives.com NOW!
So, congratulations to Performance Enhancement Incentives on your new website. And thank you for allowing me and Collins Consulting Group to be a part of it!
Julia’s son thought she should be tweeting so in her inimitable way, she described her experience of Twitter. The conversation went like this:
